Sterling Clack Clack is an art/literary centric digital media space and offshoot of J.New Books. J.New has created a niche for writers and readers of existential literary fiction. Sterling Clack Clack aims to create a similar space but one not limited by genre or medium; a place for creatives to inform and inspire one another.

In Man’s Search for Meaning, Viktor Frankl writes about the existential vacuum enveloping humankind, how, increasingly, neither instinct nor tradition informs our decisions; we know not who we are or what we wish to do, so we conform and wait for instruction from deities of our own construct. A glance around present-day America reinforces what Frankl wrote in 1947, from the theater-of-the-absurd that passes for politics to the vacuousness of our entertainment. We’re pushing back against the increasing vacuity in American culture to do our small part in making America existential again. MAEG!